Working with a Business Coach

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Working with a business coach

Sharn Rayner

13 July, 2023

Blog & Resources

As a business owner, you know that navigating the complexities of the business world can be challenging. That’s where we step in.

The team at Two Tides are a leading provider of premium business coaching, working with medium-sized businesses throughout New Zealand and Australia.

Our approach to being your business coach

We believe that every business is unique and requires a tailored approach to coaching. Our team of experienced business coaches work closely with business owners, CEOs, managing directors, and senior leadership teams to define their strategies and chart a course for success.

We start by conducting a comprehensive assessment of your business and working with you to develop a business plan. This includes your BHAG (Big Hairy Audacious Goal), core purpose, core competencies, SWOT analysis, competitive differentiators, and financials.

From here, we work with you to identify key priorities for the next three years and map out intended outcomes for the next 12 months.

  • Drive business growth

Our focus is on helping your business generate the revenue needed to support growth. We analyse your financials, budgets, and cashflow to identify opportunities for improving performance and profitability.

We also help you understand your ideal client, ensuring that your sales and marketing efforts are targeted towards clients that align with your expertise, core competencies, and passion. Additionally, we assess your internal talent and provide guidance on building the capabilities needed to support your growth trajectory.

  • Strategic business planning and execution

We understand that strategic planning is a critical component of business success. Our team of business coaches work with you to review your technology, systems, and processes, identifying areas for enhancement to support scalability, including automation and AI solutions.

We also emphasise execution and accountability, working closely with your senior leadership team to ensure that quarterly priorities are aligned with the strategic business plan.

We provide training, mentoring, and guidance to optimise the performance of your leadership team and take your business to the next level.

Industries we serve

Our team have a vast array of experience across numerous industries. The key theme across all our mid-sized clients, is their drive for high growth, expansion, or preparing for acquisition or sale.

Our experience includes:

  • Tourism
  • Agribusiness
  • Food processing
  • International education
  • Advanced manufacturing
  • Professional consulting and service
  • Screen and film sector

Some of our notable clients include The Rebel Fleet, JLE, Cause and FX, Centrix, and Ambridge Rose Group.

Working together

You can expect a deep and collaborative partnership when working with our business growth consultants at Two Tides.

Our process includes an annual strategy business workshop with your senior leadership team. We reconvene quarterly for reviews and educative sessions and have monthly check-ins on business performance.

We can also provide dedicated coaching, mentoring and consulting services to you as the business owner or CEO, and your leadership team.

Ready to realise your business’s full potential?

At Two Tides, we are passionate business coaches ready to help medium-sized businesses throughout Auckland, Waikato and beyond to unlock their full potential.

Our tailored business coaching programmes are designed to drive business growth, optimise performance, and enable you to achieve your version of success.

With our deep expertise, collaborative approach, and proven track record, we are the trusted partner for businesses seeking to thrive in today’s competitive business landscape.

Contact us today to learn more about our business coaching programmes, business strategy programmes and business consulting services.