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Grow your business by working with a business strategist

Sharn Rayner

24 January, 2024

Blog & Resources

Would you like to grow your business? Maybe you’re wondering if working with a business strategist is a good idea? 

Deciding whether to work with a business strategist to help you grow your business depends on several factors, including the current state of your business, your goals, and your resources.

If you’re considering investing your time, money and resources to work with a business strategist, you’ll want to make sure you’re making an informed decision before taking the plunge.

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Time to grow your business? Should you work with a Business Strategist to do so? 

When pondering this question, there are nine important considerations you should take into account, in order to make an informed decision:

1. Complexity of business challenges

If your business is facing complex challenges or experiencing stagnation, a business strategist can provide valuable insights and expertise.
They can identify areas for improvement, analyse market trends, and develop strategies to overcome obstacles and drive growth.

2. External perspective

Business strategists bring an external perspective to your business. They can objectively assess your operations, market position, and competitive landscape, providing fresh ideas and innovative approaches that you might not have considered internally.

3. Experience and expertise

A skilled business strategist typically possesses years of experience working with different industries and businesses. They have encountered various scenarios and can draw from their knowledge to tailor strategies specifically for your business’s unique needs to grow your business.

4. Time constraints

As a business owner, your time is valuable and often stretched thin. Employing a business strategist can free up your time to focus on core business activities while knowing that a capable professional is dedicated to developing and implementing growth strategies.

5. Resource allocation

A business strategist can help you optimize resource allocation by identifying areas that offer the highest return on investment. This ensures that your resources are utilized effectively to grow your business and achieve your goals.

6. Competitive edge

In a competitive market, having a well-crafted business strategy can be a significant differentiator. Working with a business strategist can help you develop and maintain a competitive advantage, allowing you to grow your business to thrive amidst competitors.

7. Long-term planning

A business strategist assists in developing long-term plans, considering both short-term and long-term objectives. This forward-thinking approach is essential for sustained growth and scalability.

8. Financial considerations

Engaging a business strategist should not cost you. If you have the right partner and you work together well, they will be a catalyst for your business growth and help you drive significant revenue, bottom line and business value. Their impact can also be measured through the tangible improvements in your business’s performance, team dynamics, and customer engagement. When selecting a strategist, the focus should be on the return on investment (ROI) they bring, ensuring their impact justifies the commitment and aligns with your financial strategy.

9. Internal expertise

If you have a skilled and experienced management team with a strong background in strategic planning, you may already have the capabilities to drive business growth internally. In such cases, additional external expertise may not be necessary.

Alternatively, if you want to grow your business and haven’t managed to reach your goals yet, a business strategist could be exactly what you need to provide the missing link.

Grow your business, and your knowledge

Employing a business strategist to help grow your business can be a wise investment for many businesses, particularly those facing complex challenges or seeking to unlock their full growth potential.

A business strategist brings expertise, an external perspective, and strategic thinking to your business, helping you make informed decisions and chart a successful path forward.

However, it is crucial to assess your business’s specific needs, available resources, and long-term goals before deciding whether to engage the services of a business strategist.

Are you ready to grow your business by working with a premium business strategist?

At Two Tides we partner with business owners who are ready to unlock their potential, transform their business and reach their true potential.

We offer Business Strategy, Business Coaching and Business Consulting Services either in-person, off-site or via virtual means, to best serve our clients’ needs.

Feel free to get in touch; Schedule a call with us or take our business questionnaire.