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Empowering hospitality operators with Millé
Gerrick, the Owner and Design Director of Millé, established his company with a deep love and pride for the hospitality industry.
With years of experience in hospitality businesses, Gerrick understands that the vibe and feel of a venue can greatly influence the experience of its visitors and determine whether they return or recommend others.
Challenge and Opportunity:
When Gerrick first reached out to Two Tides, he was partnering with many small, first-time venue owners who often had limited experience and high fees to bring their venues to life.
To differentiate Millé from other interior design companies, Gerrick needed a strategy to define the company’s identity and growth path.
Two Tides partnered with Millé to create a comprehensive business strategy, which included:
- Defining the company’s core client, core competencies, core values, and competitive differentiators
- Determining the right skill sets, experiences, and personalities to help Gerrick step away from the day-to-day operations of the business
- Creating a leadership team that was highly engaged and enthusiastic about working on the business
- Holding annual and quarterly strategic planning and review sessions, as well as monthly coaching sessions with the Owner/Design Director
- Addressing all areas of the business to fast track growth using the Gravitas Impact 7 Attributes of Growth framework – strategy, leadership, talent, customer, profit, execution and systems; and determining activity to drive the business forward in all areas
The results of the business strategy and coaching have been significant for Millé, including:
- Turnover growth in 3 years: 129%, net profit growth: 350%
- A clear understanding of who Millé is and what they do – a hospitality interior design company that empowers hospitality operators to turn their dreams into profitable realities
- Development of passive income/revenue lines to the business
- Highly profitable work with multi-site established business owners and commercial development groups
- A highly engaged, productive, and high-performing team
Two Tides’ Business Strategy and Business Coaching:
The business strategists and coaches at Two Tides have helped Millé achieve substantive results.
With a highly engaged and dedicated team, Millé is poised for continued growth and success as the design interior leader in the hospitality industry across New Zealand.
“Two Tides has been instrumental in helping us define who we are and what we do at Millé. Their strategic planning and business coaching have allowed us to achieve impressive results, including a massive increase in profits. Their team is highly engaged, knowledgeable, and dedicated to helping us grow our business.”
OWNER / MILLÉ