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The benefits of having a business coach on your team during a recession

Sharn Rayner

9 October, 2023

Blog & Resources

As a business owner or leader, you know that times of economic uncertainty can be challenging. Operating in a recessive market, yes 2023, it is important to have the right team in place to help you succeed.

A key member of your team is your business coach. And this is even more so during the times of recession.

benefits of having a business coach

How a business coach can help your team succeed

1. A business coach can help you develop a recession-proof strategy

During times of recession, it’s important to have a solid plan in place that can help you weather the storm. A business coach can work with you to develop a strategy that will help you not only survive but thrive during tough economic times. This might include identifying new revenue streams, identifying new opportunities as customer needs change, cutting costs, or finding ways to increase efficiency.

2. A business coach can help you stay focused and motivated

When the economy is struggling, it can be easy to lose sight of your goals and become demotivated. A business coach can help you stay focused and motivated by setting clear targets and helping you develop a plan to achieve them. A business coach can also help you stay positive and see opportunities where others see only challenges. Your business coach is your cheerleader, your confidante and your soundboard, making sure that you are ready to take on any challenge with confidence.

3. A business coach can help you focus on growth rather than contraction

Whatever the economy is doing, it’s important for businesses to focus on growth. Investing in marketing can help a business stand out in a crowded market, attract new customers, and ultimately drive growth. By implementing a marketing strategy focused on growth and utilising the expertise of a business coach, your business can come out stronger on the other side.

4. A business coach can help you build a strong team

A strong team is essential to success, especially during times of recession. A business coach can help you build a team that is motivated, productive, and aligned with your goals. This might include developing team-building activities, providing leadership training, or coaching individual team members. Recessions are the time to focus on your ‘A players’ (your high performing employees who live your values) giving them confidence, not speed wobbles, when the going gets tough.

5. A business coach can help you achieve better financial results

A business coach can be an invaluable asset for business owners looking to manage their finances better during a recession. They can help identify cost-saving opportunities, create a financial plan, and implement strategies to increase revenue and profitability. Additionally, they can provide guidance on managing cash flow, negotiating with vendors, and accessing government programmes or other financial resources. A business coach can provide an objective perspective and help business owners to navigate the complex financial landscape of a recession.  

The cost of NOT having a business coach on your team during a recession can be significant.

Without a solid plan and the support of a business coach, you may:

  • Struggle to survive
  • Lose motivation, focus and goals
  • Become bogged down in challenges
  • Not see the growth and success you want

Like any team member, your business coach needs to be the right fit. Particularly in today’s economy, it is important to find a business coach who has a track record of helping build recession-proof strategies and businesses.

You can expect to see significant results when you bring an experienced business coach on your team. Together, you will be able to navigate the recession storm and come out on top.

Need a business coach for your team?

Our team at Two Tides will work with you to develop a sound strategy that will allow you to achieve your financial goals, even during a recession. Find out how today. Take our business questionnaire today or schedule a call.